Repforce History & Awards

Repforce Timeline, Then & Now

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  • 1953

    Dave Yost Sr. starts Yost Associates.

  • 1971

    Dave Yost Jr. joins Yost Associates.

  • 1983

    Bob Burdekin joins Yost Associates.

  • 1985

    Keith Craley joins Yost Associates.

  • 1995

    Yost Associates and Action Sales merge to form Repforce. Manpower doubles, the company maintains its Mid Atlantic footprint.

  • 1997

    Repforce merges with New Era Marketing, the territory is expanded to include Upstate NY and Western PA.

  • 2002

    Repforce acquires Flannery Associates, a PB&E agency. Rob Harvey joins the agency as a principal to manage the PB&E Division.

  • 2003

    Repforce merges with Rosen Kent Company, expanding from the Mid Atlantic to Metro NY and New England.

  • 2005

    Ray Moore, after a career at Kmart and former president of Trak Auto, joins Repforce and opens a Chicago office to cover Sears/KMart, Menard's, Meijer's and other key Upper Midwest chains. Tim Walter, another KMart veteran, joins the company as well.

    Repforce begins to represent several key manufacturers in Puerto Rico.

  • 2006

    Repforce forms a strategic alliance with Ron Berger Sales to provide key account coverage in New England.

    At the request of a major manufacturer, Reforce expands key account coverage in OH, KY, IN, IL, MI

  • 2009

    Fitzmaurice Sales merges with Repforce, enhancing coverage in MidAtlantic and Metro NY and expands our General Merchandise Business.

  • 2010

    Mike Bolio joins Repforce, adding management and product expertise in the performance/accessory segment as well as additional manpower in New England. This merger also expands Repforce's territory coverage into Eastern Canada.

  • 2011


When you're finished changing you're finished

- Ben Franklin